Apple launches iphone x on it’s 10 th anniversary. This latest edition of Apple includes the most sophisticated technologies. These are: larger size, screen covering almost the entire front of the device and facial recognition as the main unlocking method.
“There is one more thing.” In the world of technology the phrase is a kind of icon and that’s why, while Tim Cook pronounced it this Tuesday in the auditorium Steve Jobs, in the new campus of Apple, the public applauded and shouted. Pure emotion.
“These are words that we do not take lightly and it seems only logical that, 10 years after the first iPhone, we reveal here a product that will mark the way of technology for the next decade.”
Cook’s words preceded the introduction of the iPhone X, which, as rumored, comes with a 5.8-inch OLED screen that covers almost the entire front of the computer, unfolding from edge to edge in the device.
This is the most serious design modification that the iPhone has had since the passage between iPhone 5S and 6, maybe. It is not only a transformation of form, but also of substance.
The new device, despite having a larger screen (with a resolution of 2436 X 1125 pixels and a density of 458 pixels per inch), feels and looks smaller than an iPhone 7 Plus. It isthe largest model on the market. This is a small feat that, being fair, is already present in other competitors, but that is still impressive.
Facial recognition in Apple X
The big implication of change in design is that there is no home button, neither physical nor virtual. The unlocking of the equipment will be with facial recognition, a technology that is already present in other devices, but does not quite work well in several competitors of the brand. Apple calls it Face ID.
Apples proposal here is integrating three simultaneous methods for measurement and scanning to different things. First, that it works, it’s unlocked when the person looks at the screen and now. Second, you can’t pretend to be someone else with a mask.
No joke, the company tested the system with masks of the same person and says, the possibility of preemploying a user is close to impossible. So, to circumvent the security of facial recognition system, is one in a million.
Recognition of the face uses a measurement of the face environment. An infrared scan of the person’s functions and the projection of 30,000 infrared points on the face is measured. It also calculates the functions of one’s face, even in the dark. According to Phil Schiller, Apple’s global vice President marketing, all this data is in real time analyzed by a system that can perform 600,000 million operations per second. This technology is powered by the new processor of the equipment. It’s called Bionic A11, of six cores and with architecture of 64 bits.
During the initial tests in a room that is linked to the auditorium, the system works very well. Even if we do not look at the device in perfect alignment to the screen. The upper part of the camera integrates, in a small strip, the front camera for photography, besides all systems for facial recognition.
Payments via Face ID
Apple’s belief in this method is such that the phone does not have a fingerprint sensor, on one side. But on the other hand, it’s also the way to authenticate payments via Apple Pay. Perform the con tactless system brand operations.
“What does humanity do when there is such powerful technology in its hands?” Craig Federighi, vice president of software Engineering, asked for the presentation during Tuesday. The answer, on the misfortune or fortune of thousands, is emoji, or animoji to be exact.
Emoji in Apple X
The company introduces a kind of animated emoji that ensures that the reading of a person’s gestures includes it in the face of a unicorn, a fox, a stranger. Think of it this way, as Snapchat filters are used that allow a crown to be projected on someone’s head, Apple’s Animoji perform the reverse process. They take their gestures, their faces, and bring this into the digital disguise of an emoji that mimics what you do and say.
Animoji in Apple X
The demonstration, then it becomes banal for some, is still impressive. Facial recognition that really works. In real-time is read, for the case of Animoji, more than 50 muscles and translates them into digital animation instantly. It’s not a small thing.
Video games in Apple X
Team Apple is celebrating 10 years with IPhone X and the applications of this technology will begin with the houses of video games. Which is not bad, if you consider that some of the most interesting developments are actually augmented and the virtual reality come from this industry. For example, from then on, it will depend on a kind of beneficial cycle between the willingness of developers to build applications that use face recognition and a critical mass of users who have the new IPhone X.
Price of Apple X
This point is perhaps the weakest side of Tuesday’s announcement: The new handset enters with a pretty impressive import price (or disappointing, depending on its economic potential): $999 for the entry-level model, with 64GB internal Storage.
In addition to this, the company introduced two new phones, IPhone 8 and 8 plus, which are essentially internal enhancements to the same design of its predecessors, 7 and 7 plus. That is, instead of adding a S to Apple’s classic upgrade cycle, new names for hardware changes (especially a new processor, the same as the IPhone X, which in this case delivers up to 70% higher performance than the previous one).
The price of the IPhone 8 starts at US $699 and the 8 Plus is $799. Both models are available from September 22nd and come in two configurations, 64GB and 256GB. The next version of the mobile operating system of these phones, IOS 11, will be published on September 19.
Extra features in Apple x
Both these models, like the IPhone X, can now be loaded without cables, under the Qi standard. This is a characteristic gift, for some time, in phones of other brands. What Apple suggests here, for next year, is a device called Air Power. It is a wireless charging station in which the Apple Watch, an iPhone and the airpods can be loaded at the same time.
Also the Apple Watch also got a major update: Mobile connection, which allows it to function more independently of the IPhone. In short, you can receive messages and conversations on the clock without the need to close the phone.
Apple Watch has become an important product line for the company and, according to Cook, is the most popular watch in the world. It has experienced a growth of 50% in the second quarter of this year, compared to the same period last year.
The series 3 of this device has the same size as the previous one (the largest external change was the increase 2.5 millimeters in the thickness of the glass of the screen). That in itself is a small technical tour for connectivity Mobile tool for adding antennas and signal amplifiers, among other elements. The screen works here as the antenna for this type of communication, allowing the space in the interior to maximize.
This device has a new processor, with 70% better performance in terms of speed, as well as a new communication chip that promises a 50% longer service life. One of the most important points in this topic: more antennas and functions usually means less life with each load. It is lacking to see how these two factors in the new watch are compensated.
The mobile connection also implies that Apple Music can now operate from the phone without the need for the iPhone, clearly.
The auditorium of Steve Jobs is a large glass and carbon fiber cylinder that sits on one of the highest parts of the site where Apple Park, the new campus of the company in Cupertino, lies.
The whole complex was closely supervised by Steve Jobs, until his health left him. The concept of the project began a decade ago. Vacancies themselves intervened before the Council of this city to discuss the construction for a corporate complex that is dubbed “the mother ship” or the “owner”. The circular design designed by British architect Norman Foster is responsible for these names.
Outside the somewhat mocking tone, the complex is impressive. Also, it makes sense that the celebration of the 10 years of the IPhone is the premiere of a building, which in a sense symbolizes the future of the company for decades to come.
Besides the structure as such, the other protagonist of the place is it a planting, which in the future will have approximately 9,000 trees. Jobs’s idea was to design a place with forests and walking paths for workers to walk in search of inspiration and tranquility. It is unnecessary to say, even in the madness of a launch look, the whole site feels very quiet.
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